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In this lecture, we're going to take a brief overview at some of the paid and free methods to get players

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in your game.

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One paid method you can use is to advertise your game on the Roblox platform.

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You have to do this through Roblox New AD Manager, which requires you to input some personal information

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inside of the Creator Hub.

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If we go down to the bottom section, there is an area here for promotion and you can see a section

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for advertising and sponsoring if we go ahead and open up sponsoring.

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We'll get sent to this page here talking about sponsored ads.

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Now, you can't create a sponsored ad here because they moved it to the ads manager.

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At the home page of the Ads manager.

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It's currently in beta.

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You have to go through and create an ad account, and when you click to create an ad account, it requires

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you to enter in your location.

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If it's personal, you need to input your first name and your last name, as well as some other billing

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information for purchasing ad credits in order to advertise your game.

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This method is likely not going to be available for most of you, so there are other methods in order

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to advertise your game.

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Another method here is advertising.

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So if we open this one up here, we are able to create an ad on the Roblox website, such as a skyscraper

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ad or a rectangle ad or a banner ad.

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Now, unfortunately, Roblox is going to be removing these ads from their platform, so there's not

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really much of a point for me to go in and explain these ads, because as of the recording, which is

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January of 2024, this is going to be removed sometime in the near future.

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However, there are some free methods that you can go ahead and use to get players into your game.

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And one of the main ones is by utilizing social media.

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This is a very big strategy.

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You can make videos on YouTube called Devlogs to show progress in your game, which can potentially

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be picked up by YouTube's algorithm.

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You can use Twitter to tweet snapshots or share videos of your game.

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For example, one of the tags you can go ahead and use in Twitter is hashtag Roblox and hashtag Roblox

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Dev.

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And this is where people demonstrate the games that they are developing.

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People on Twitter can see their game being developed, and it can get you more attention and get players

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in to your game.

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Another method you can use is by using TikTok and creating videos about your game.

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I will have this document attached to the lecture that goes more in depth on how to create TikTok attention

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grabbing videos to pull new players into your game.

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Now, let's say you finally have a small player base in your game, but you need to get more players.

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This is where you can start communicating with Roblox YouTubers to get them to play your game.

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Offer them some unique benefits in your game to incentivize them to play it, such as free VIP or even

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admin commands.

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They will play your game and get a video out of it on their YouTube channel, and you get attention

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to your game from the video.

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It's a win win situation.

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You can do this strategy right away if your game is a single player game, or if your game is multiplayer,

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you want to do this after you get a small player base from the previous methods.

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I talked about one of the most important things you need to do after creating your game is to update

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it, update it consistently and add new content.

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Listen to your player base and add what they request into the game.

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By making consistent updates, you will attract new players and keep existing ones.

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Most developers will give up after a couple of months of updating their game, and then they'll wonder

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why none of their games get a player base.

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You have to put consistent effort in doing so.

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Now.

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Doing these free methods, such as making TikTok videos or YouTube videos, means you may have to learn

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how to do a little bit of video editing, but that shouldn't be a big deal because these methods are

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free for you to utilize in order to get some attention to your game.

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Ultimately, gaining a player base has to do with consistent effort in advertising your game as well

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as updating your game.

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If you stay consistent, then you will eventually gain traction and an audience to your game.

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Assuming that your game is actually fun for players, a poorly designed game or unfun game will die

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out quickly, no matter how many updates you push or how much advertising you do.

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Which is why you'll always want to make sure the idea you have for creating a game is something people

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will want to play.

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So I have a bunch of resources attached to this lecture to help you gain a better understanding of how

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to start getting a player base with your game, go ahead and check them out and I'll see you in the

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next lecture.